Innovation Award 2026 · Winner
Technology
Photo Assistant, automated photo processing, SPIN360 and social videos from one smartphone shoot.
YOUR PHOTO STANDARD · IMPLEMENTATION · DAILY USE
Quality listings. Whoever takes the photos.
One smartphone photo shoot: a consistent gallery, SPIN360 and a social media video for every vehicle in stock — to your programme’s standard, without a photographer, turntable studio or agency.
From an agreed standard to the work of your team.
Drag the car to rotate. Use the controls to explore the interior and photos.
Interactive product example · Porsche CayenneFleet Europe Remarketing Awards 2026
Three innovations.
One European award.
Exacto Group wins the Innovation category at the Fleet Europe Remarketing Awards 2026 for Quality Photos, SPIN360 and Social Media Content.
The award was accepted in Lisbon by Paweł Samczyk and Andrzej Wrona, owners of Exacto, during Fleet Europe Days. Discover the three Virtual 360 innovations behind the award.
About the award
1000+completed Virtual 360 implementations
20+CPO programmes co-created by EXACTO
100+NSC headquarters served by EXACTO
35countries in EXACTO’s footprint
Virtual 360 is an EXACTO product. The other figures describe EXACTO’s CPO business.
About EXACTO ↗SELECTED CPO PROGRAMMES CO-CREATED OR SUPPORTED BY EXACTO
TECHNOLOGY, PEOPLE AND YOUR PROCESS
Your standard.
Put into practice.
The result is a repeatable way to prepare listings across your team. We agree the requirements, configure the solution and test it on your vehicles.
Your standard
The required views, vehicle framing, backgrounds and programme branding, configured for your organisation.
Implementation
A pilot on your vehicles, team training and a publication workflow checked before the wider rollout.
Daily use
Every photo session is scored from 1 to 5. Use the scores and finished listings to review quality with your team.
Each implementation has its own standard. The workflow connects your requirements with the content customers see.
Explore the implementation processFROM A VEHICLE PHOTO SHOOT TO FINISHED CONTENT
Your photo standard.
More content from one shoot.
Give different teams a shared way to photograph vehicles. Use the resulting images for listings, 360° presentations and social videos.
01 / PHOTO STANDARD
Photo Standard
Keep framing, vehicle scale and branding consistent, even when different people take the photos. Capture guidance and a session score of 1–5 help your team apply the standard.
Explore the feature
4 → 360°02 / SPIN360
SPIN360
Create a 360° presentation from four exterior photos, without recording a separate walkaround.
Explore the feature
03 / SOCIAL MEDIA CONTENT
Social Media Content
Use the same shoot for social media. The system assembles the photos, branding, music and transitions into a video ready to publish.
Explore the featureADDITIONAL FUNCTIONS
Refine the whole gallery.
Background replacement, framing corrections, equipment labels and interior panoramas.
Explore the functionsDEPLOYMENT FOR DEALERS, MARKETS AND BRANDS
Your standard.
In every dealership.
Turn your programme requirements into shared shot lists, templates and working instructions. Equip dealerships with the tools and training to apply them.
See who it’s forREAL VEHICLES. PUBLIC OFFERS.
Every implementation has its own standard.
Toyota Pewne Auto
Photos · programme and dealer branding
One front-left view across dealership listings and the Pewne Auto portal.
Explore the implementation
Kia Używane
Photos · digital vehicle certificate
A consistent presentation, supported by documented information about the vehicle.
Explore the implementation
Hyundai Promise
Photos · branding · Player360
Compare vehicles from Eltrans, MM Cars and Nawrot in the programme’s visual standard.
Explore the implementation
FROM YOUR REQUIREMENTS TO DAILY WORK
Agree the standard.
Then put it to work.
- 01
Define the scope
Choose the output: a gallery, SPIN360, video or vehicle certificates. Identify users and publication channels.
- 02
Set your visual standard
Agree shot lists, vehicle framing, backgrounds and programme or dealer branding.
- 03
Test on your stock
Run sample sessions on different vehicles. Review the finished photos, player and video against agreed criteria.
- 04
Prepare the team and publication
Train the people taking photos. Verify how the content will reach your website and listing channels.
- 05
Roll out and review
Expand the agreed setup to further users or locations. Review session scores and consistency of published content.
The schedule is agreed after reviewing your number of locations, templates and integration requirements. The pilot establishes what must be ready before the wider rollout.
WHY EXACTO
Experience that supports your rollout.
Standards across locations
Over 1,000 Virtual 360 implementations. Each adapted to the customer’s programme, brand and workflow.
A process your team can follow
We agree the views and templates, train the team and check the output and publication setup during the pilot.
A basis for improvement
Photo Assistant guides each shot. Session scores and listing examples give the team concrete material for quality reviews.
THE COST OF CONTENT — THE WHOLE PROCESS
Compare the same scope.
Not just one photo.
Compare what you spend today on photography, rotating presentations and social video with one workflow based on a phone session. Include your team’s time in both options.
| Include in the comparison | Your current process | With Virtual 360 |
|---|---|---|
| Gallery | Photography, editing and repeat shoots | Guided phone session and automatic photo processing |
| 360° presentation | Separate capture or a turntable, if used | SPIN360 generated from four suitable exterior photographs |
| Social video | Filming, editing, branding and agency fees, if any | Video assembled from the session photographs |
| Implementation and operation | Coordination, staff time and publication | Agreed service scope, setup, staff time and publication |
This is a comparison framework, not a price list or a savings guarantee. Pricing depends on the volume, functions and implementation scope agreed for your programme.
TOOLS AND IMPLEMENTATION STORIES
Bring a concrete brief
to the conversation.
FREE WORKSHEET
Your CPO photography standard
A practical checklist: required views, framing, branding, quality control, publication and pilot acceptance. Use it with your team, print it or save it as PDF.
IMPLEMENTATION STORY · 30 JUNE 2026
SPIN360 at Grupa Plichta
Read how Plichta introduced rotating vehicle presentations into its online offers, using photographs from the existing dealership workflow.
Read the implementation storyBEFORE YOU DECIDE
Questions that matter
before a rollout.
Do we need a studio or a turntable?
No turntable is needed for SPIN360: the rotation is generated from four exterior photographs. Phone photography and background replacement also let you prepare a consistent gallery without a permanent photo studio. You still need enough space, usable lighting and the required views of the vehicle.
Who takes the photographs?
A member of your team uses the phone app. Photo Assistant leads them through the required views, and each session receives a score from 1 to 5. The goal is to apply the same standard when different people photograph different vehicles.
How long does implementation take?
Timing depends on the number of locations, branding templates, training and publication setup. We agree the pilot scope and acceptance criteria first; the rollout schedule follows from those requirements. There is no single timeline that fits every network.
Will it work with our stock list, DMS, Otomoto or AutoTrader?
Tell us which systems publish your stock and how they receive photos and vehicle data. Before agreeing the rollout, we verify the available integration, file or player format and the responsibility for publication. A connection to every DMS or marketplace is not assumed.
Where is our data stored, and what about GDPR?
Data location, access, retention and any data-processing agreement must be confirmed for the service configuration and contractual scope before launch. Share your security and compliance requirements so they can be reviewed before the pilot.
Can we use photographs we already have?
We can assess a sample of your existing photos for processing and video. A SPIN360 presentation needs four suitable exterior views. Missing angles, cut-off vehicles or insufficient image quality may require a new session.
How do we review photo quality?
Every session receives a score from 1 to 5. Review the score and the finished photos against your required views, framing and branding. The pilot establishes the criteria for accepting the output.
What if our brand guidelines change?
Share the updated shot list, framing or branding requirements. We review which templates and publication settings need to change and agree the scope before applying them.
Where can our team find help?
Use the documentation and EXACTO support links below. Training and the implementation scope are agreed before launch.
FOR YOUR DEALERSHIP OR NETWORK
Let’s define the photo standard for your business.
Tell us how your team photographs vehicles today. We’ll discuss the shots, templates and rollout scope for your dealership or network.
+48 501 401 760Team and support in Poland